CELESTIAL SEASONINGS - REBRAND

My logo for Celestial Seasonings, featuring the bold font Lemon Milk, taps into current trends with energetic fonts for a youthful appeal. The flower cutout in the "O" signifies the brand's eco-friendly mission and ties to their popular sleepy time tea with the Hawthorn flower. The Pictorial logo enlarges this cutout, and the Letterform honors the company's history of handmade muslin bags, emphasizing their environmental commitment through specially crafted tea bags.