KITAMBAA X VERSACE - FASHION COBRAND

East African fashion designers collaborate with Versace, drawing inspiration from cultural and historical elements. Using high-end, ethically sourced fabrics from Tanzania, Uganda, and Kenya, the Kitambaa and Versace co-brand aims to foster economic growth and global recognition within the community. The "Fiber to Fashion" campaign emphasizes the journey of natural fibers, showcasing the origins of materials through country-specific outlines on each poster.