





Emulating Salvador Dali's artistic evolution, my design transitions from an academic foundation, reflecting his early life in classical art, to the chaotic and famous period marked by "The Persistence of Memory." The blend of an academic typeface with a dynamic, curvy font mirrors Dali's shift from order to madness during the height of his fame. The choice of black and red aligns with surrealist symbolism and philosophy, encapsulating the journey from organization to chaos and a tempered mix towards the end of his life.